The best way to get rid of brassy tones

Blondies – it’s time to rejoice. Now, you can purchase salon-quality haircare at your local supermarket that actually tone-corrects blonde hair!

At essano, we have taken our gentle, sulphate-free haircare formulas and combined it with vivid, salon-grade purple pigments to create our Blonde Tone-Correcting Purple Shampoo and Conditioner. It’s perfect for blonde, platinum or white hair.

The science behind the purple

To understand how purple haircare works, let us take a step back to primary school art time.

On the colour wheel, you’ll find that purple sits directly opposite to yellow. This means that they are perfect complementary colours.

For blonde, platinum or white hair, yellow tones aren’t as welcoming. This is why our Purple Shampoo and Conditioner can help to prevent those unwanted brassy tones.

Our plant-based, low-foam formula gently cleanses and nourishes your hair, while restoring vibrancy and hydration.

Professional results at home

We’ve put a lot of research and care into finding the perfect shade of purple that goes into this blonde-tone correcting haircare.

The purple pigments we add are from Violet Leaf Extracts, meaning there are no nasties that go into our formulas. These powerful purple pigments are sourced from suppliers that also supply to salon haircare brands. After all, we only want the best in our shampoo and conditioners.

We’ve trialled and tested this on many different shades of blonde, including our own family and friends. They love the light floral scent and have found it to be just as effective as brands that their hairdressers have recommended.

Our Blonde Tone-Correcting haircare doesn’t just remove brassy tones. We’ve also added organic Macadamia Oil to protect hair that is dry and brittle from chemical treatments and heat styling. This revitalises your hair shaft and restores your natural glossy shine.

Give essano Blonde Tone-Correcting haircare a go

You can currently find our essano Blonde Tone-Correcting Purple Shampoo and Conditioner in-store at Countdown, New World and Pak’nSave stores.

We’ve put so much love and care into this new blonde range. We really hope you enjoy it, and if you post about it on social, make sure you tag us @essano_beauty and hashtag #essanobeauty and #essanoblonde so we can find you! 💜