Our ingredients

Our ingredients

With one of the strongest free-from product promises in the world, we guarantee what’s not in ours. We work really hard to ensure that our products only contain active natural and organic ingredients, proven to be safe for you.

We know how confusing ingredients and labels can be so we've put together a simple list of what some of the hero ingredients in our ranges are famous for!

Acai Berry+

Acai Berry is one of Mother Nature’s wonders. Packed with vitamins A, B, C and E, Acai Berry helps to revive weary skin, heals damaged skin cells and restores moisture.

Aloe Vera+

Soothe, heal and restore moisture to your body with the powerful properties of Aloe Vera, one of the environment’s natural healers.


Beeswax helps to protect your skin from the elements while locking in moisture. The vitamin A in beeswax helps with exfoliation and rejuvenation.


These small black berries are rich in vital vitamins, essential minerals and antioxidants.


This natural, powerful, plant-based retinol alternative helps to promote skin renewal and enhance collagen production. It's without the irritation and sun sensitivity that can come with retinol.

Camellia Oils+

Camellia oil’s divine moisturising properties make it a perfect accompaniment to everyday moisturiser for both hair and skin.

Chia Seed Oil+

Chia seed oil is extracted from one of nature's superfoods. Rich in precious omega-3 fatty acids, chia seed oil helps your skin barrier function to maintain moisture.

Cocoa Butter+

Cocoa butter is a natural oil filled with healthy fatty acids that’s great for healing dry, sensitive skin – naturally.

Coconut Milk+

With its high levels of vitamin C, coconut milk helps maintain elasticity and flexibility of skin, and transforms hair from dull and limp to shiny and nourished.

Coconut Oil+

Coconut oil’s naturally intense fats and moisturising benefits make it a perfect solution for your skin and hair.


Cinnamon is a natural antioxidant that detoxifies skin and draws out impurities.


Beta carotene and vitamin A in carrots helps to repair your skin tissues and reverses the signs of sun damage to glow from within.

Crambe Abyssinica+

Crambe abyssinica is a plant grown to extract oil, which increases overall hydration levels nourish and smooth skin.

Ceramide Complex+

Ceramide complex, made up of lipids and fatty acids help to nourish and strength the protective skin barrier. It also helps protect skin from external factors i.e pollution/dirt.

Evening Primrose Oil+

Evening primrose oil is filled with omega-6 fatty acids which help to reduce redness, fight acne, reverse the ageing process, and fight hair loss.

Flaxseed Oil+

Flaxseed oil is filled with omega-3 fatty acids, to help support breakouts and also sooth dry, irritated skin.

Green Tea+

Green tea improves your complexion and eradicates toxins from your skin, helping to refine elasticity and reduce the signs of ageing.

Hyaluronic Acid+

A nourishing ingredient that helps to boost skin’s hydration levels. Helps to smooth out lines and wrinkles.

Jojoba Oil (Organic)+

Its antibacterial and soothing properties plus vitamins A and E enable jojoba oil to support the fight against acne and blemishes.


Your hair is made up of a protein called keratin. Keratin smooths and nourishes dry and damaged hair, locking moisture into every strand.

Kakadu Plum+

Kakadu plum is the world's highest source of vitamin C, delivering a punch of goodness to your skin and hair.


Hydrate, heal and protect with this leafy green superfood, kale. It's high in antioxidants and vitamins A and K.


Lanolin’s waterproof properties enable it to prevent moisture escaping from your skin, perfect for restoring dry skin and keeping hands and the rest of your body smooth and supple.

Lapagyl™ advanced botanical ingredient+

Lapagy™ advanced botanical ingredient is sustainably sourced from the Lapacho tree. Also called "the tree of life", this is proven to promote a slower ageing process and increase skin longevity.


Evens out skin tone by helping to reverse the signs of scars and sun damage.

Manuka Honey+

One of Mother Nature’s natural healers, manuka honey boasts high anti-inflammatory properties which help to reduce red, irritated and acne-prone skin.

Macadamia Oil+

Macadamia oil doesn’t just taste divine, it’s also high in mono-unsaturated fatty acids like omega-9, which moisturise, regenerate and soften your skin.

Milk Thistle+

Milk thistle helps improve skin’s overall condition through its anti-inflammatory and detoxifying properties.


Micelles are little cleansing compounds which dissolve dirt/oil and can help remove makeup


Niacinamide is a type of Vitamin B3 which can help reduce the appearance of pores, redness and control oil levels in the skin. This can help with acne and blemish prone skin.

Olive Oil+

Olive oil is naturally packed with moisturising anti-ageing benefits, making it a natural choice for hair, skin and nail care.

Pomegranate Oil+

Deep within the cellular make-up of pomegranate oil, you’ll find punicic acid, a unique omega-5 fatty acid which helps to keep skin looking and feeling youthful and fresh.

Plant Peptides+

Reduce the appearance of fine lines and wrinkles, and help to reverse the signs of ageing with the natural power of plant peptides.

Plant Glucosides+

To help our products foam up, we use a range of plant glucosides, not nasty sulphates.

Rosehip Oil+

Rosehip oil is packed with loads of natural actives, antioxidants and essential fatty acids, making it a natural defence against fine lines, wrinkles, scars and stretch marks – naturally.

Rice Protein+

Naturally rich in amino acids, vitamin E, ferulic acid, allantoin and starch, rice protein supports strong and healthy skin and hair.


Rich in minerals and vitamins such as A, C and K, Rocket helps to form a barrier to protect your skin.

Pink Clay+

Pink clay is a mineral rich ingredient which contains lots of antibacterial properties which nourish and hydrate the skin.

Rosehip Granules+

Rosehip Granules are deeply nourishing and can help reduce the appearance of scars, fine lines and wrinkles.

Shea Butter+

Vitamins and fatty acids naturally found in shea butter make it an incredibly nourishing and delightfully moisturising addition to your daily hair and skin care routines.


Turmeric helps to reduce UV damage and inflammation through curcumin, a compound found in this superfood.

Vitamin B5+

The application of naturally-produced vitamin B5 enables thirsty skin to moisturise, soothe, heal and generate.

Vitamin E+

Vitamin E is a powerful antioxidant that helps to repair and build tissue and hair follicles, encouraging the growth of stronger, healthier hair and skin.

Witch Hazel+

There aren’t many plants more versatile than witch hazel. Packed with properties that can help treat acne and dry skin, witch hazel is also a powerful agent for removing makeup.