Concentrated Serums

What are concentrated serums?

A serum is a skincare product you can apply to your skin after cleansing but before moisturising, with the intent of delivering powerful ingredients directly into the skin.

Serums are made up of smaller molecules that can penetrate deeper into the skin to deliver a very high concentration of active ingredients.

Our range of Concentrated Serums have been developed to offer a targeted solution to skin concerns that you may often experience.

Why people love Concentrated Serums

Serums 101: Application and Layering

Serums… we all love them, but do we really know what they are and how to use them? Well, let’s break it down.

Behind the range: Q&A on Concentrated Serums

Want to know more about how our Concentrated Serums were created We chat to the brand manager behind the range...

Discover the right Concentrated Serum for you

Not sure which Concentrated Serum fits best into your skincare routine? Take our super quick and easy skin quiz to find out

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Serums 101 Behind the range Skin quiz

Naturally powerful

Intense Hydration Hyaluronic Acid

Suitable for dry skin

• 1.5% hyaluronic acid
• Developed with five different molecule sizes to
offer multi-depth hydration
• Repairs skin barrier function by locking in moisture for 24-hours

Apply after toner before other serums.

Advanced Brightening Vitamin C

Suitable for all skin types

• 5% pH-balanced vitamin C
• Helps to improve the appearance
of pigmentation and dark spots
• Formulated to be irritation-free without causing skin sensitivity to the sun

Apply after Skin Tone Perfector and Intense Hydration, but before Wrinkle Rescue.

Eye Perfect Peptides

Suitable for all skin types

• Target the eye area with two high-strength peptides
• Helps to improve the look of wrinkles, puffy eye bags and dark circles under the eyes
• The eye area can look more supple and firm

Apply first. Use in place of eye créme.

Wrinkle Rescue Retinol Alternative

Suitable for dry/mature skin

• 1% Bakuchiol, a powerful plant-based alternative to retinol
• Formulated to be gentle and irritation-free
• Helps to reduce the appearance of fine lines and wrinkles

Apply last in the PM after lighter serums. Wait 5 mins before night créme.

Sensitive Support Ceramides

Suitable for dry/sensitive skin

• Cool discomfort and soothe dry skin
• Ceramides work to protect the skin's moisture barrier while helping to stimulate its natural protective abilities
• Helps to improve the appearance and texture of skin

Apply on its own to soothe skin.

Skin Tone Perfector Niacinamide

Suitable for oily skin

• 10% Niacinamide + 5% Acetyl Glucosamine
• Works to calm breakouts, and reduce redness and excess oil
• Helps to improve the appearance of skin texture with regular use

Apply straight after toner before other serums.