A serum is a skincare product you can apply to your skin after cleansing but before moisturising, with the intent of delivering powerful ingredients directly into the skin.
Serums are made up of smaller molecules that can penetrate deeper into the skin to deliver a very high concentration of active ingredients.
Our range of Concentrated Serums have been developed to offer a targeted solution to skin concerns that you may often experience.
Why people love Concentrated Serums
Serums 101: Application and Layering
Serums… we all love them, but do we really know what they are and how to use them? Well, let’s break it down.
• 1.5% hyaluronic acid • Developed with five different molecule sizes to offer multi-depth hydration • Repairs skin barrier function by locking in moisture for 24-hours
Apply after toner before other serums.
Advanced Brightening Vitamin C
Suitable for all skin types
• 5% pH-balanced vitamin C • Helps to improve the appearance of pigmentation and dark spots • Formulated to be irritation-free without causing skin sensitivity to the sun
Apply after Skin Tone Perfector and Intense Hydration, but before Wrinkle Rescue.
Eye Perfect Peptides
Suitable for all skin types
• Target the eye area with two high-strength peptides • Helps to improve the look of wrinkles, puffy eye bags and dark circles under the eyes • The eye area can look more supple and firm
• 1% Bakuchiol, a powerful plant-based alternative to retinol • Formulated to be gentle and irritation-free • Helps to reduce the appearance of fine lines and wrinkles
• Cool discomfort and soothe dry skin • Ceramides work to protect the skin's moisture barrier while helping to stimulate its natural protective abilities • Helps to improve the appearance and texture of skin
Apply on its own to soothe skin.
Skin Tone Perfector Niacinamide
Suitable for oily skin
• 10% Niacinamide + 5% Acetyl Glucosamine • Works to calm breakouts, and reduce redness and excess oil • Helps to improve the appearance of skin texture with regular use
Not sure which Concentrated Serum fits best into your skincare routine? Take our super quick and easy skin quiz to find out
Find your perfect serum
How would you describe your skin?
Dry/Mature
My skin feels tight and can be dull or flaky
Normal
My skin is no trouble, not too oily or dry
Combination
The middle of my face is oily, my cheeks feel dry
Oily
My skin feels oily or shiny. My pores are often enlarged
Sensitive
My skin is sensitive to certain products
Find your perfect serum
What is your main skin concern?
Acne/Blemishes
I'm have enlarged pores or breakouts
Dry/Dehydrated Skin
My skin feels tight, is sometimes dry or flaky
Fine Lines & Wrinkles
I am starting to see signs of dryer skin and fine lines
Dull Skin
My skin can look flat and dull
Uneven Skintone
My skin has dark patches of uneven colour
Find your perfect serum
Do you want to add a focused treatment or oil to your routine?
Yes
No
Find your perfect serum
What do you want to target with your treatment or oil?
Hydration
Wrinkles
Uneven Skin Tone/Large Pores
Dark Circles/Puffy Eye Bags
Repair/Scarring
Spots & Blemishes
Pigmentation/Dullness
Your ideal skin regime:
Loading results...
Unlock 15% off
Sign up to our VIP list and get 15% off* your first purchase! Plus, you'll be first to know about new product launches, freebies and special discounts.
*excludes bundles, gift cards and sale items. One time use only. Cannot be used with other discount codes.
Use left/right arrows to navigate the slideshow or swipe left/right if using a mobile device
Unlock 15% off
Sign up to our VIP list and get 15% off* your first purchase! Plus, you'll be first to know about new product launches, freebies and special discounts.
*excludes bundles, gift cards and sale items. One time use only. Cannot be used with other discount codes.
Choosing a selection results in a full page refresh.
Press the space key then arrow keys to make a selection.